{"id":77056,"date":"2019-07-27T11:00:05","date_gmt":"2019-07-27T15:00:05","guid":{"rendered":"https:\/\/25yearslatersite.com\/?p=77056"},"modified":"2023-01-10T18:12:24","modified_gmt":"2023-01-10T23:12:24","slug":"bungie-is-going-to-try-and-pull-off-a-crm-miracle","status":"publish","type":"post","link":"https:\/\/tvobsessive.com\/2019\/07\/27\/bungie-is-going-to-try-and-pull-off-a-crm-miracle\/","title":{"rendered":"Bungie is Going to Try and Pull Off a CRM Miracle"},"content":{"rendered":"

\"Bungie<\/p>\n

CRM<\/b><\/u>: “Customer Relationship Management” are software platforms that allow a company to manage information about their customers and use that information to engage with them for the purpose of Marketing, Sales and Service experiences.<\/p><\/blockquote>\n

Bungie, the software developer behind Destiny<\/em> and Halo<\/em>, is going to try and pull off a miracle with their 1 million active users of Destiny The Game<\/em>; they are going to try to get them synced across the Playstation, XBOX and PC platforms. If they can make this work for the Shadowkeep expansion which launches in September, it will be a case study for gaming CRM.<\/p>\n

The challenge they\u2019ve accepted involves taking what has, up until now, been three distinct sets of players across each of these platforms with another complication that the PC base has been using the Blizzard platform for the last couple years and will be switching to Steam in September. So, let\u2019s call it four distinct segments of players.<\/p>\n

Bungie has been collecting digital warehouses of data on every single player\u2019s experience with the game since 2014. Their data lake has to be the size of a small Moon and that\u2019s where the wizards come from (sorry, inside Destiny<\/em> joke—Google it).<\/p>\n

Bungie has promised what they are calling \u201cCross-Save\u201d in September, meaning that players of Destiny will be able to play on any platform and their character progress will sync to the cloud and be accessible from any other platform, keeping the experience relatively consistent but allowing players to pick up on any platform and play with different sets of friends. This is a phenomenal upgrade for players like me who have purchased every version of Destiny<\/em> on each of these three platforms. Yeah, I went all-in on Destiny<\/em> in 2014 and haven\u2019t looked back since.<\/p>\n

The risk here is pretty large for negatively impacting five years of playing experience. It seems that each of us will need to set the master account we want to begin with and this will wipe out all the other accounts we have. So, if you picked up the Wish Ender exotic bow from the Raid on PC and still haven\u2019t completed the raid on your PS4, you\u2019re out of luck and will lose that gun if you make PS4 your primary account. This is actually good news for me since most of my friends play on Playstation, my time spent in the gloriously superior PC (both in gameplay and framerate), means I\u2019m going to be able to immediately take the value of my Playstation achievements and open them up on PC for all my solo play. I couldn\u2019t be happier.<\/p>\n

But Bungie is going to need to manage all those connections. So let\u2019s briefly walk through it.<\/p>\n